We found inspiration in the most likely of places – your eyes! We studied their natural biological processes so we’d know just how to help them out when they needed it. That’s how we came to the idea of enhancing our products with naturally inspired features (some that are even found naturally in your tears). That way, they complement the way your eyes naturally work. Because when it comes down to it, it just makes sense.
We like to say if your eyes could choose what eye care products you use, they’d choose Biotrue. Because we use features that your eyes are familiar with!
Hyaluronan (HA) is a moisturizer that your tears naturally make on their own. Which is pretty cool. So, we brought hyaluronan into our products! Because your eyes are familiar with it already – we’re just bringing in reinforcements.
As a brand that’s inspired by nature, it was important to us to make sure that we’re taking steps to be naturally responsible.