ONE OF Your tears’ very own moisturizerS
Say it with us. Hi-a- lure-on-in. Tough to say but easy to see why we use it. This naturally inspired ingredient is a moisturizing element found in your tears. Holding up to 1000x its weight in water, your eyes already kind of perfected this part. And if it’s good enough for your eyes, it’s definitely good enough for us.
SERVING DOUBLE DUTY
You’ve probably heard of this one. Micellar is a gentle cleansing technology that helps to remove dirt and build up with ease. But at the same time that it’s cleansing, it’s also hydrating your skin – which is particularly important in the area around the eye.
Biotrue Micellar Eyelid Cleansing Wipes are preservative free, fragrance free, pH balanced wipes to gently cleanse and hydrate the eyelid area. Biotrue wipes remove buildup associated with irritated, dry eyes.
Biotrue wipes contain hyaluronan, a moisturizer found naturally in tears, an electrolyte, also found naturally in tears, a naturally derived surfactant to gently cleanse as well as aloe, licorice and dandelion root which are naturally soothing.
Bausch + Lomb will begin shipping Biotrue wipes to retailers in early June 2021. Biotrue wipes will be available to purchase at most major retailers by mid-July, and some stores might have the product on shelf earlier or later based on their distribution process.
Bausch + Lomb provides retailers with suggested retail pricing, but all retail pricing is at the retailers’ discretion.
Directions for use are as follows:
STEP 1: close eye and sweep cleansing wipe gently across the eyelid several times
STEP 2: using a fresh wipe, repeat on other eyelid
STEP 3: discard after use
STEP 4: rinsing eye area immediately after use is not necessary
Biotrue Micellar Eyelid Cleansing Wipes are available in a box containing 30 individually wrapped pre-moistened wipes. Some online retailers bundle two packs together.
Bausch + Lomb is a leading global eye health company that is focused on protecting and restoring people’s eyesight. The company offers a comprehensive portfolio of eye health products and continues to pioneer ways to protect the precious gift of sight.
John Jacob (“J.J.”) Bausch set up a tiny optical goods shop in Rochester, NY in 1853. When he needed more money to keep the business going, J.J. borrowed $60 from his good friend, Henry Lomb. With a handshake, J.J. promised that if the business grew, Lomb would be made a full partner. Since that time, Bausch + Lomb has long been associated with some of the most significant advances in eye health. Today, the company is a worldwide corporation, offering eye care professionals and patients products that are available in more than 100 countries.
Bausch + Lomb’s core businesses include over-the-counter supplements, eye care products, ophthalmic pharmaceuticals, contact lenses, lens care products, and ophthalmic surgical devices and instruments.
Each drop holds a lot of benefits. They’re preservative-free in a multi-dose bottle. They provide instant moisture to dry, irritated eyes. And they have naturally inspired ingredients – like hyaluronan plus an electrolyte and antioxidant! Like we said, a lot of benefits.
Hydration Boost Eye Drops