Biotrue Story

We've always been proud of our ability to think outside the box. So our search for a new and better contact lens solution took us in many directions.

One day we stepped back and said – maybe the best way to care for your contacts isn't outside the box. Maybe it's inside our eyes. So we went back to what we know best – the human eye.

Nature has given our eyes complex properties that our minds would never be able to invent. And that became our inspiration. Because even though we can't re-create Nature, we can imitate it.

And soon Biotrue multi-purpose solution was born.

Biotrue goes beyond cleaning. It is the only* solution that brings together three bio-inspired innovations; It matches the pH of healthy tears and has the same lubricant found naturally in the eye. It also helps keep certain beneficial tear proteins active, and also removes deposited proteins that can blur your vision and make wearing contact lenses uncomfortable.

Biotrue lens care solution provides you with the health and comfort your eyes deserve and helps make lens wear easier on your eyes**.

It’s so unique, we wish we had thought of it sooner. After all, it was right there in front of our eyes.

* Among multi-purpose solutions in the US.
**Patient Study – Data on file

Biotrue Story

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